Ticket resale platform Tixel in US expansion
The company says the move reflects a growing demand in the US for a "safe and fair" fan-to-fan ticket exchange
By James Hanley on 24 Jun 2025
Zac Leigh
image © Naomi Lee Beveridge
Face value ticket exchange platform Tixel has officially launched in the US after reporting a period of “significant” organic growth in the region.
Coinciding with the announcement, the Australian-hailing firm, whose clients include Superstruct Entertainment UK and the Formula 1 Australian Grand Prix, has signed up a raft of new partners including Burning Man Project, FNGRS CRSSD, Under the Big Sky and Vermont’s Higher Ground venue, along with primary ticketing platforms Eventbrite, Leap Event Technology, and Prekindle.
The company, which launched in 2018 and saw tickets exchange on more than 14,000 unique events around the world in 2024, says its latest expansion reflects a growing demand in the US for a “safe and fair” fan-to-fan ticket exchange.
“Buying a resale ticket in the US is often synonymous with paying two, three, or four times the original purchase price,” says Tixel CEO and founder Zac Leigh. “Scalpers and brokers skim the profit and the fan, artist and promoter lose. It doesn’t have to be this way.”
Prices on Tixel are automatically capped based on the original ticket purchase price
Prices on Tixel are automatically capped based on the original ticket purchase price, while the firm’s suite of tools and data-sharing for promoters and ticketers within the platform is geared towards selling more tickets, reducing no-shows and increasing marketing capabilities.
“With Tixel’s entry to the market there is now a safe and fair place for fans in the US to exchange tickets to any kind of event without fear of spec listings, fake tickets, or having to pay way too much simply because they missed out in the initial onsale,” adds Leigh.
Tixel is also a supporter of NIVA (National Independent Venue Association), and backs the organisation’s advocacy and policy reform efforts, which call for greater transparency, stronger consumer protections and ticketing practices.
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